ADIHEX 2014 to be held September

Mazrouei: ADIHEX is considered as the most prominent and renowned exhibition in the whole region

ABU DHABI - Under the patronage of Sheikh Hamdan Bin Zayed Al Nahyan, Ruler’s Representative in the Western Region (Al Gharbia) and Chairman of the Emirates Falconer‘s Club, and with the support of the Cultural Programs and Heritage Festivals Committee – Abu Dhabi, the 12th edition of the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX 2014), organised by the Emirates Falconer‘s Club, will be held from the 17th to the 20th of September.

The Chairman of the ADIHEX Higher Organising Committee and Adviser for Culture and Heritage in the Court of the Crown Prince of Abu Dhabi, Mohammed Khalaf Al Mazrouei noted that the “the Exhibition aims at promoting the heritage of the United Arab Emirates, and shedding light on the deep-rooted history of the Emirati people. ADIHEX also seeks to attract a larger number of exhibitors and visitors as it aspires to transform the Emirate of Abu Dhabi into a regional hub for the preservation of cultural heritage.”

In the course of the previous editions, ADIHEX has achieved a remarkable progress. It has succeeded in securing a prestigious international stature that has prompted the manufacturers of hunting and equestrian equipment to single out Abu Dhabi as a top choice destination. The growing number of visitors and exhibitors reflects the wide acclaim and significant prominence that ADIHEX has been able to obtain over the years.

“The record number of visitors that keeps growing year after year and the large turnout of tourists from the Gulf Cooperation Council (GCC) countries and the world underscore the prestigious stature and the international prominence of ADIHEX. The Exhibition also attracts a high number of families who come to discover and take part in the different activities and competitions,” said Mazrouei.

The previous edition (ADIHEX 2013) attracted a record number of visitors that surpassed all figures recorded over the last 11 years, and that since the launch of the Exhibition in 2003. Thousands of visitors from Abu Dhabi and the UAE, both nationals and residents, and thousands of tourists from the GCC countries and the world showed an unprecedented interest in the activities of ADIHEX 2013. A high turnout of families, from all age groups, was also recorded. ADIHEX has actually turned into a popular family festival that attracts and meets the expectations of all family members and social groups who find in the Exhibition a rare opportunity to discover the authentic Emirati heritage.

From the 4th to the 7th of September 2013 and over four days, , the number of ADHEX visitors reached 118,994, which makes up the highest turnout ever recorded in the history of the Exhibition. ADIHEX attracted 111,298 visitors in 2012 and about 95,000 visitors in 2011. It should be noted that the Exhibition was open from 11:00 a.m. to 10:00 p.m. non-stop and on a daily basis.

The previous edition of ADHIEX also received an extensive local, Arab, and international media coverage. On the occasion, the Emirati capital Abu Dhabi hosted the participation of 40 countries represented by more than 600 exhibitors and companies. The official site of the event spanned over more than 39,000 square metres, the largest area ever dedicated in the history of the Exhibition. ADIHEX, which brings together the authentic heritage and the most modern technological advancements, continues its successful mission to promote the heritage and history of the UAE, and act as a magnet for exhibitors and visitors from around the world.

Mazrouei noted that “ADIHEX comes within the framework of the strategy of the Cultural Programs and Heritage Festivals Committee, which contributes to the preservation of the cultural legacy, helps in the revival of the cultural memory, and works to convey the civilisational and humane message of the UAE to the different cultures and peoples of the world.”

“Honest efforts come together to present this Exhibition along many other events that complement each other, notably Al Dhafra Festival, the Liwa Date Festival, the Baynounah Camel Mazayna (beauty contest), the International Friendship Festival for Falconry, and Al Gharbia Watersports Festival. The Cultural Programs and Heritage Festivals Committee organises all these events and more to strengthen the bond between the past and the present of the Emirati citizen. We continue, in this direction, to progress towards a brighter future while holding on to our authentic identity and rich culture,” added Mazrouei.

“ADIHEX is considered as the most prominent and renowned exhibition in the whole region. It is specialised in hunting, equestrian, watersports, safaris, arts, and artefacts. Since its launch in 2003, the Exhibition has offered its visitors an opportunity to buy the latest equipment and gear for camping, hunting, equestrian, outdoor and marine sports. The visitors will also explore the inherent Emirati heritage in Abu Dhabi, and get a chance to interact with thousands of hunting and sports enthusiasts in an open air space. They will enjoy a plethora of heritage and cultural activities in addition to live performances. ADIHEX will also offer an opportunity to take part in exciting competitions that seek to introduce and promote the entrenched traditions of the Emirate of Abu Dhabi and the United Arab Emirates as a whole,” Mazrouei said.

He noted that ADIHEX would feature, over four days, 12 exciting activities related to the cultural and civilisational heritage of the UAE. These activities consist of a number of performances, shows and competitions and include: equestrian shows, performances by popular art troupes, all types of hunting and prey activities, the camel auction, the Heritage Village, the Nabati poetry competition, the falcon and saluki beauty contests, the photography competition, and a competition for the preparation of the Arabic coffee in the traditional way.

“The significance of ADIHEX arises from the role it plays in the creation of advanced methods to protect environment and reinforce sustained hunting. The Exhibition encourages the use of traditional tools in hunting and prey, the same tools that were used by Arabs in the past and have become part of the Arab individual character in the Arabian Peninsula. ADIHEX constitutes also a unique platform to display the latest available technologies that promise more precise and effective results,” Mazrouei said.

He stressed that “the Cultural Programs and Heritage Festivals Committee is keen on providing all the required support for the heritage festivals that motivate younger generations and encourage their interaction with the cultural heritage. The Committee continues to work towards the realisation of its vision and key objective, which consists in the sustainment of the national identity and Emirati heritage through the preservation of popular legacy and the encouragement of the local society to practise heritage and its various forms.”