The Run Comes to YAS: Abu Dhabi organizes five-day luxury road adventure
ABU DHABI - Following in the tyre marks of its Monaco-based predecessor, the inaugural The Run To Yas - a five-day luxury road adventure culminating on the Yas Island entertainment destination - was announced today in London.
The one-of-a-kind experience will see 30 international supercar owners and enthusiasts roll into Abu Dhabi ahead of November’s Formula 1 Etihad Airways Abu Dhabi Grand Prix.
Taking inspiration from The Run to Monaco, The Run To Yas will start in Muscat, Oman, on October 29 and traverse some of the region’s best driving roads en route to a Yas Marina Circuit finish on November 2.
With two veteran F1 drivers, including ex World Champion Damon Hill, among entrants on The Run, the event’s fleet of Ferraris, Bugattis and Maseratis will experience an unforgettable sampling of Abu Dhabi’s finest hotels, restaurants and cultural activities on a route devised by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) and Yas Marina Circuit, the local partners of Run To - the event’s UK-based organiser.
“Abu Dhabi is now world-renowned as an international motorsport destination of distinction - thanks in no small part to Yas Marina Circuit and the Abu Dhabi Grand Prix,” said Nabeel Al Zarouni, TCA Abu Dhabi’s Country Manager, UK.
“The Run To Yas builds on this legacy and offers motorsport enthusiasts the world over with a once-in-a-lifetime adventure to experience the many faces of Abu Dhabi – from stunning desertscapes and verdant oases, to world-class hospitality venues and the emirate’s flagship sporting event, the Formula 1 Etihad Airways Abu Dhabi Grand Prix.”
With a Yas Marina Circuit driver getting behind the wheel of a Mercedes Benz SLS AMG for The Run To Yas, TCA Abu Dhabi and Yas Marina Circuit also announced plans to launch a global competition to find the official The Run To Yas correspondent.
Taking the passenger seat as the Yas Marina Circuit co-driver, the correspondent will file daily ‘life on the road’ reports throughout the epic journey and receive an all-expenses paid weekend at the Formula 1 Etihad Airways Abu Dhabi Grand Prix.
“Our Grand Prix event this year offers more choice than ever before as we introduce new products and experiences at many different price points,” said Richard Cregan, Chief Executive Officer, Yas Marina Circuit. “As we approach the fifth anniversary of the Formula 1 Etihad Airways Abu Dhabi Grand Prix, we are evolving into a modern classic - attracting fans from near and far for a world-class event in a world-class destination. The Run To Yas builds on this and we look forward to welcoming this group of supercar fans to Abu Dhabi and Yas Marina Circuit.”
Confirmed within the five day itinerary, participants in The Run To Yas will journey through some of the most inspired driving locations in the UAE and region, partaking in luxurious mountain camping, mountain drives, cultural activities, and ending at Yas Marina Circuit in time to experience the full weekend schedule of the Abu Dhabi Grand Prix.
During the Grand Prix weekend participants will, among many other activities, enjoy a drive on Yas Marina Circuit with an F1 driver and attend an exclusive event at Amber Lounge with the who’s who of F1. Echoing the successful The Run To Monaco format, 30 driver slots in The Run To Yas are available to buy for between £17,000 and £30,000.
“The Run To Yas will be a journey like no other, in a destination like no other,” commented Christo Thompson Managing Director, The Run.
Chris Welch, Co-Founder, added: “The route will bring together the highest levels of luxury, cuisine, entertainment and glamour – it is the ultimate once-in-a-lifetime experience and we’re confident our patrons will agree.”