A multilingual targeting of travelers to Oman

Oman Tourism Website (Oman Visitors) has launched its Facebook page in Arabic, English, French and German languages that allows travelers to tap into their network of friends for inspiration and ideas to plan and make the most of a holiday in the Sultanate of Oman. The launch of the Facebook page in different languages aims to serve as a new platform for a two-way communication with the traveler, mainly to target Arab, English, French and German speaking travelers.
With the Facebook page, guests can view the latest news, offers and tourism events in Oman and directly communicate with potential traveler. Oman Visitors expects Facebook pages to bring in more customers as social media is seen as a powerful tool to increase involvement. This new initiative is part of the efforts to increase the level of engagement, participation and activities with the wider traveler — an important step towards simplifying access and enhancing presence online.
The pages include images, videos and updates of the tourism’s news, announcements and promotions. It also features a Twitter & YouTube tab. Users can currently participate in discussions, take polls and ask questions about a range of topics and events related to the Sultanate.
Also we know from research that more and more travelers are turning to their social media networks for inspiration to help them plan and get the best out of their holidays," Facebook will be a key plank in Oman tourism social media strategy to promote the country’s tourism credentials at home and abroad,” Al Azri said.
Oman Visitors Portal is the number one online guide for visitors and residents of Oman. The portal contains daily updated news with features regular events and special offers and attractions in the Sultanate. The site is also a platform for a variety of information relating to ongoing sales and promotions, food and hotel promotions, virtual city gallery and much more.
To visit Oman Visitors facebook page, go to www.facebook.com/cometooman , on Twitter @cometooman or on YouTube /cometoomanchannel.
The Sultanate is a country of enormous diversity and natural beauty, which, while it has much to attract the discerning traveler, had until recent years been largely overlooked by international tourists.
With an enviable infrastructure securely in place, a wide range of international hotels and a wealth of things to see and do, Oman is ready to offer its traditional hospitality to visitors from around the world.
Work on developing further facilities has been constantly ongoing.
Forts and castles are Oman's most striking cultural landmarks and, together with its towers and city walls, they have historically been used as defensive bastions or look-out points. Forts were often the seats of administrative and judicial authority. There are over 500 forts, castles and towers in Oman which has a coastline of 1,700 km. The architectural styles vary, being determined by the architects who built them or the periods in which they were built.
With a coastline of 1700km, Oman offers some of the cleanest, most stunning beaches a visitor could hope to see. Few beaches are private, except some attached to the beach resort hotels, or those adjoining military or official property. Weekend picnics and barbeques are popular on the beach. Many coves are perfect for snorkelling and with fairly gentle shelves, are good for children.
For what is typically considered a 'desert country', Oman astounds the visitor with its verdant gardens, and elaborate floral displays lining the highways and byways. All the parks are free to enter and usually have small snack shops or drinks stands.
Muscat embraces several parks that varied in areas and location. The main big parks are Qurum Natural Park, Riyam and Al Naseem. Generally the parks attract a lot of people because of Muscat Municipality's keenness for planting trees inside these parks and increasing the green areas, the matter which encourage more people to enjoy visiting them during official holidays.