Abu Dhabi hosts ADIHEX in September

Space allocated to falconry, cultural and heritage activities and events has been fully booked

ABU DHABI – Abu Dhabi is holding the ninth session of the International Hunting and Equestrian Exhibition (ADIHEX- Abu Dhabi 2011) at the Abu Dhabi National Exhibition Centre on September 14-17.
ADIHEX will be held under the patronage of Sheikh Hamdan bin Zayed Al Nahyan, the Ruler's Representative in Al Gharbia (the Western Region) in the Emirate of Abu Dhabi, President of the Emirates Falconers Club. The Exhibition also enjoys the support of the Abu Dhabi Authority for Culture and Heritage.
Last year’s session witnessed the participation of 589 exhibitors from thirty-nine countries, boasting a total exhibiting area of 29,000 sq metres. The Exhibition attracted more than 100,000 visitors.
Mohammed Khalaf Al Mazrouei, Advisor for Culture and Heritage in the Court of the Crown Prince of Abu Dhabi and Director General of the Abu Dhabi Authority for Culture and Heritage (ADACH), said “We look forward to welcoming all exhibitors and visitors in September 2011 and can promise more distinctive cultural heritage activities than ever before”.
Since its launch, ADIHEX has witnessed staggering growth and gained huge popularity and a distinguished position. This reputation has been earned thanks to its endless efforts to support and encourage the protection and safeguarding of the heritage, traditions and values of the UAE.
Mazrouei stressed that the ADIHEX 2010 was successful by all standards, not only in terms of its number of visitors, but more importantly, in promoting links between exhibitors and customers in the region. It also serves to highlight the UAE’s unique cultural heritage.
“We, at ADACH, continuously seek to provide platforms that shine a light on the unique culture of this wonderful country. We always aim to do this in an outstanding manner, showcasing the country to people from around the world. In this context, ADIHEX has witnessed impressive successes year after year. It is also the only exhibition of its kind dedicated to the heritage and traditions of the Gulf Arab region,” added Mazrouei.
Abdullah Al Qubaisi, Director of ADIHEX and Director of Communication Department at ADACH, said that this year’s ninth session “will be held in a larger area (an estimated 31,000 sq metres) where the latest and best products relating to falconry,

equestrian pursuits, safaris, outdoor sports, hunting weapons, components and ammunition and fishing equipment will be on display. There will also be displays of antiques and traditional arts.”
Space allocated to falconry, cultural and heritage activities and events has been fully booked. 65% of the total area of the Exhibition has been reserved by more than 340 exhibitors. The fishing sector has also attracted a significant demand from local companies.
The area allocated to guns and hunting weapons is 80% booked by renowned exhibitors such as IGG, MP3 and Fausti. Companies, including GHI, Black Horse and Al Khail, have now booked 60% of the equestrian area, while 40 % of the outdoor sports and safari sector has been booked by exhibitors like Fano, Polaris, and Tamreen.
Miniature Arsenal aims to emulate last year’s success
Miniature Arsenal achieved huge sales in last year’s ADIHEX. Thousands of visitors and customers from the trade industry visited the company at the exhibition. Miniature Arsenal will present its high quality miniature collector models of firearms at ADIHEX 2011. The Moscow-based miniature firearm manufacturer continues a century-long tradition of making full-action miniature models of small arms. The craftsmen are true creators who use their extensive skills to produce models of equal power and specifications.
FANA showcases the very best in mobile homes and caravans
Saudi Arabia’s FANA Caravans will participate for the first time at the show this year in order to promote its brand to a global audience at ADIHEX. The company specializes in building trip salons and multi-purpose trailers.
Check out some of FANA’s caravans on http://www.fana.com.sa
German Horse Industry's finest products
The German Horse Industry creates solutions for various equestrian products and equipment, such as stall equipment, horse scales, Aqua-Walkers, feed silos , rider's cooling vests (for use with endurance saddles) and timers for competitions.
“We simply have to be at ADIHEX every year. In times like these, and given today’s diversity of competition, no-one is able to create a unique product without promoting it,” says Ina Glaesser, Managing Director of German Horse Industry.